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  • 618活动营销方案-表格模板828活动选品需求表格,模块要求图片,联合营销秒杀2款,每款5-10款,中小包,高于成本价定价,先试后买款式热卖 ,顾客评价好,退货率低图片实物差距小,聚划算25、26日10点各一波,提高业绩产出,,孤品秒杀正式期,1.每天晚上21:00开秒，限时秒杀（5天）,2.2小时内没有秒杀完毕，手动下架,3.打造真正的限时秒杀,试用中心,,828活动产品价格情况,名称数量折扣数折扣情况 ,一级爆款8.0无4款产品减1元（历史最低价小1元）,二级爆款 9.04.04款减20,三级爆款23.011.03款减10元 6款减20元 1款减1元,普通款12.07.03款减10元 4款减30元 ,做完不做18.016.05款减30元 5款减50 3款减60 ,2款减100 1款减1元,7月新品6.02.02款减10元 1款减1元,,产品编号规格条形码SKU可销库存路途数库存+路途7天销量30天销量7转30日销量补单量备货量库存可售月数库存+路途可售月数补单后可售月数备货后可售月数梯队库存可售月数库存+路途可售月数补单后可售月数备货后可售月数成本价单价销售额库存可支持业绩库存+路途可支持业绩本次下单后可支持业绩,多彩几何B11109BLB00522多彩几何,多彩拼色B11109XLB00522多彩拼色85.0,黑色大版B11109OLB00522黑色大版152.0891.01043.0134.0128.5714285711.182222222221.1343283582114785.714285715410.017480.0119945.0119945.0,黑色小版B111090SB00522黑色小版82.01.429166666671.195121951226514.285714297790.09310.033535.033535.0,红咖大版B111099LB00522红咖大版789.0963.01.50370370372.1481481481513307.14285719315.020010.0110745.0110745.0,红咖小版B111099SB00522红咖小版362.03.082.357142857144071.428571435320.012540.034390.034390.0,湖水蓝大版B11109H3LB00522湖水蓝大版160.0716.0876.01.62318840581.3559322033912715.714285715222.020640.0113004.0113004.0,湖水蓝小版B11109H3SB00522湖水蓝小版225.00.980.6363636363642335.714285712289.026814.026814.0,酱紫色大版B111097LB00522酱紫色大版874.0877.0128.5714285710.02333333333330.020689655172414785.714285716675.0100855.0100855.0,酱紫色小版B111097SB00522酱紫色小版460.0565.01.153846153858645.09975.053675.053675.0,B11109M1LB00522玫红色大版-15.01406.01391.0137.142857143-0.109375-0.076530612244917691.428571425284.0-1935.0179439.0179439.0,B11109M1SB00522玫红色小版448.0514.00.770.6111111111119342.8571428611772.07194.056026.056026.0,苹果绿大版B111096LB00522苹果绿大版468.02.3176.955528.571428577353.012771.060372.060372.0,苹果绿小版B111096SB00522苹果绿小版1.7777777777859.952802.857142862943.05232.016132.016132.0,浅米杏大版B111094LB00522浅米杏大版492.01.75686274511.641025641039398.5714285710062.016512.079980.079980.0,浅米杏小版B111094SB00522浅米杏小版2802.857142863270.010464.021364.021364.0,棕黄大版B111092LB00522棕黄大版771.02974.03745.0347.1428571432.220987654321.9323308270739921.428571445885.088665.0430675.0430675.0,棕黄小版B111092SB00522棕黄小版559.01280.01839.04.658333333333.3473053892211400.015865.053105.0174705.0174705.0,B012706B111164LB012706优雅杏,B080202B110036B080202湖水绿158.0,C032901B111184C032901优雅杏251.5,迷你版优雅杏D110064SD070502迷你版优雅杏304.0419.0,小版玫红色D11006M1SD070502小版玫红色,小版梦幻紫D110067SD070502小版梦幻紫,小版深海蓝D110063MD070502小版深海蓝,小版樱花粉D11006AMD070502小版樱花粉55.7142857143337.027801.428571422455.0,小版优雅杏D110064MD070502小版优雅杏,D082302D110122D082302浓醇棕,D082302D110100D082302子夜黑2511.42857143,D082304D110142D082304浓醇棕1491.42857143348.0,D082304D110140D082304子夜黑1491.42857143348.0,藕粉色F4041229AF4041229藕粉色,宝石绿F40412296F4041229宝石绿,F4041229BF4041229香妃橙,G407107G4072901薰衣草紫1.265.444935.714285710485.056619.058716.058716.0,G407100G4072901子夜黑0.3684210526321.5789473684256918.571428613281.020970.022368.022368.0,G40710AG4072901芭比粉0.7549019607843.2352941176550927.142857111883.038445.044037.044037.0,G407105G4072901柠檬黄82.085.02.3916666666710.2523965.714285757318.059415.059415.0,希腊蓝G407103G4072901希腊蓝0.7444444444443.1904761904862910.014679.046833.0,G4072902G407110G4072902子夜黑-17.0113.0-0.991666666667-1.0625326.011982.857142911184.0-11883.078987.078987.0,G4072902G407111G4072902木莓红-49.0-0.672549019608-1.04255319149326.050927.142857132853.0-34251.0140499.0140499.0,H040702焦糖咖D111489H040702焦糖咖615.0615.0,H309010H3090301子夜黑,H309017H3090301皇家紫1110.01156.00.4878787878790.68656716417918354.0461244.0461244.0,樱桃红H309011H3090301樱桃红-12.0330.0318.0-0.4-4788.0126882.0126882.0,鲜梨黄H309015H3090301鲜梨黄2.877777777783.083333333335130.014763.0,H312037H3121202兰花紫3992.0,H31203BH3121202香妃橙,H312031H3121202中国红,宝石绿H312036H3121202宝石绿,H4041007H40410070H4041007子夜黑878.0,H4041007H40410075H4041007柠檬黄,H4041126苏格蓝H40411263H4041126苏格蓝209.0,H4041230H40412300H4041230子夜黑,H4041230H40412307H4041230兰花紫,H4041232粉紫色H4041232A7H4041232粉紫色263.0,H4041245深酒红H40412451H4041245深酒红,H4041245H40412457H4041245薰衣草紫,L2041001卡其色小版L20401GSL2041001卡其色小版,L2041002L204020L2041002气质黑670.01029.0203.0248.5714285711.444252873561.7684729064190.0109122.85714389117.0157601.0451731.0451731.0,L2041002L204021L2041002枣红色2.757575757582.88888888889190.020695.714285719755.057070.0100970.0100970.0,藏青色L204043L2041004藏青色240.0590.0167.1428571431.43589743591.8604651162866690.051471.095760.0235410.0235410.0,L204040L2041004气质黑7182.0,L204041L2041004枣红色,藏青色L204063L2041006藏青色2970.01980.013167.013167.0,L20406M1L2041006玫红色994.03.53589743593.6146788990811031.428571410791.039006.098406.098406.0,L204060L2041006气质黑6.033333333332121.428571432970.017919.022869.022869.0,L204061L2041006枣红色184.0184.05091.428571433762.0,L2061203L206056L2061203湖水绿215.0,L207123L2073102电光蓝183.0413.0227.1428571430.8056603773581.0958083832390630.066633.073017.0164787.0164787.0,L20712M1L2073102玫红色280.00.4505747126440.41176470588249590.054264.022344.0134064.0134064.0,L207120L2073102子夜黑-19.0640.0621.0-0.211111111111-0.10795454545535910.070224.0-7581.0247779.0247779.0,L3070202L307025L3070202青柠黄,L309120L3092401子夜黑,烟灰色L309128L3092401烟灰色,L309124L3092401优雅杏,L4040101L404011L4040101蜜枣红2438.571428579673.0,L4040101卡布奇诺L404014L4040101卡布奇诺4877.14285714,L4041121复古棕拼色L40411212L4041121复古棕拼色,L40412045L4041204青柠黄,薄荷绿L40412046L4041204薄荷绿,L40412041L4041204玫红色,L4041205L40412051L4041205玫红色,L4041233西瓜红L40412331L4041233西瓜红,L404080L4042104子夜黑1.6722222222220520.019950.034314.0118104.0118104.0,L404083L4042104电光蓝2.785416666673.2931034482827360.023142.076209.0108129.0108129.0,L40408AL4042104樱花粉162.0302.03.615390.01795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,主题,业绩目标业绩UV转化客单利润,目的,2个阶段 预热期： 正式期： 要求：,活动内容时间轴活动名称活动内容活动规则备注,常规全场包邮全场包邮,优惠券满50减10，满100减15，填写优惠券信息目的：提高业绩，提高整体转化,试用中心上线时间：,产品品类：,请依次填写活动产品,请依次填写活动产品目的：提高流量,天天特价活动商品按官方要求30天历史最低价目的：提高业绩，提高整体转化,预热期抽奖奖品：XX元，XX元现金券,新品满XX减XX元优惠劵,XX免单卡（无门槛XX元优惠劵）,（后台设置抽奖比例）目的：增加顾客的互动性，引导加收藏店铺,,优惠劵秒杀每日XX元秒杀优惠劵,正式期新品三连发目的：冲刺业绩，做整体转化,四重好礼,先试后买目的：做业绩，提高整体新品转化,单品秒杀目的：冲刺业绩，清库存
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  • 页数：1页
  • 时间：2020-06-01
  • 编号：20402187
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