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淘宝天猫网站运营数据周报

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淘宝天猫网站运营数据周报-表格模板第13周运营周报(3.23-3.29),总销售额1239717.0可控销量108207.0退款金额139129.0实际销售额992381.0目标成完率0.75046142212,综合数据42086.042087.042088.042089.042090.042091.042092.0平均,流量访客量6464.07373.05591.05329.04628.03975.04136.037496.05356.57142857,浏览量18110.020713.017464.017248.015139.012404.012648.0113726.016246.5714286,跳失率0.57050.54290.51620.51510.5240.52050.52970.53130.5313,人均浏览量3.243.123.062.812.81,平均停留时长120.0104.0114.0114.0113.086.092.0,销售询单人数327.0356.0390.0382.0306.0227.0265.02253.0321.857142857,下单买家56.0244.034.8571428571,下单金额383473.0484465.0439301.01155043.0290451.0245737.086004.02084474.01297782.001429,成交买家57.033.0216.030.8571428571,成交金额221079.0404192.0244821.0166599.091795.0105548.0105683.0177102.43,客单价5024.527091.095440.472018.154371.05555.05562.265739.435739.43,转化率询单转化率0.05058787128710.04828428048280.06975496333390.07168324263460.06611927398440.0571069182390.06407156673110.0600864092170.060086409217,询单-支付转化率0.1039755351680.1404494382020.09743589743590.07591623036650.06535947712420.07048458149780.06415094339620.0934537246050.093453724605,下单-支付转化率0.9777777777780.8823529411760.8461538461540.7777777777780.7916666666670.9047619047620.8852459016390.885245901639,流量-支付转化率0.006806930693070.007730910077310.008048649615450.006192531431790.004537597234230.004779874213840.004593810444870.005760614465540.00576061446554,退款退款人数30.04.28571428571,退款金额3231.06359.0105442.07653.010958.05486.0139129.019875.5714286,退款率0.09090909090910.07017543859650.2444444444440.1515151515150.1904761904760.1052631578950.1388888888890.138888888889,销售额42086.042087.042088.042089.042090.042091.042092.0占比,PC71909.0356607.089614.0151877.077037.075838.07660.0730542.010.589281266698,无线149170.047585.0155207.014722.014758.029710.098023.0509175.00.410718733302,221079.0404192.0244821.0166599.091795.0105548.0105683.0,综合数据总结,【1】、流量数据：,【2】、销售数据：,【3】、转化率数据：,【4】、退款数据：,【5】、PC无线端数据：,【6】、行业数据：,流量访客量下降,销售额成交金额下降,拍下金额转化差,转化率询单支付转化率下降,退款退款人数过高,退款金额过高,晚上值班晚上咨询需求多,流量来源3月163月173月183月193月203月213月22平均,淘宝免费流量2030.01580.01424.01436.01261.0763.0814.09308.01329.71428571,淘宝站内其他1153.0746.0574.0609.0537.0322.0364.04305.0615.0,淘宝搜索766.0722.0737.0712.0646.0391.0407.04381.0625.857142857,天猫搜索81.075.055.026.0422.060.2857142857,阿里旺旺非广告67.09.57142857143,淘宝店铺搜索96.013.7142857143,天猫类目,淘宝首页,淘宝信用评价0.714285714286,淘宝类目0.714285714286,自主访问343.0315.0336.0337.0263.0143.0158.01895.0270.714285714,直接访问282.0235.0256.0249.0205.0109.01452.0207.428571429,购物车50.0247.035.2857142857,我的淘宝33.0182.026.0,店铺收藏1.71428571429,宝贝收藏0.285714285714,淘宝付费流量396.0285.0238.0242.0237.0133.0117.01648.0235.428571429,直通车190.0163.0167.0181.0173.074.062.01010.0144.285714286,钻石展位162.069.0272.038.8571428571,聚划算22.043.0227.032.4285714286,淘宝客29.030.0139.019.8571428571,淘宝站外56.046.084.0374.053.4285714286,淘宝站外其他81.040.0348.049.7142857143,搜索引擎3.42857142857,一淘0.285714285714,淘宝客户端2698.04361.03055.02862.02393.02418.02552.020339.02905.57142857,其他1376.02876.01499.01326.01065.01097.01228.010467.01495.28571429,淘宝付费534.0498.0560.0529.0431.0403.0397.03352.0478.857142857,广告17.0142.020.2857142857,聚划算0.571428571429,直通车522.0451.0545.0513.0423.0384.0384.03222.0460.285714286,钻展0.142857142857,淘宝免费1097.01218.01233.01262.01099.01105.01102.08116.01159.42857143,APP首页,淘宝活动79.095.073.082.0573.081.8571428571,淘宝搜索1022.01111.01113.01175.01001.01000.0996.07418.01059.71428571,旺旺58.050.047.0288.041.1428571429,微淘,有好货0.142857142857,自主访问205.0712.0556.0517.0422.0423.0421.03256.0465.142857143,二维码,购物车85.089.070.0556.079.4285714286,收藏110.0120.0131.0119.0828.0118.285714286,我的淘宝555.0391.0345.0268.0263.0261.02106.0300.857142857,天猫客户端60.059.061.046.0398.056.8571428571,手机浏览器976.0828.0561.0495.0440.0450.0462.04212.0601.714285714,流量来源总结,【1】、淘宝免费流量数据：仅指PC端，本周呈下滑趋势，日均流量1330，淘宝搜索流量稳定，下滑原因是去啊旅游活动所带来的流量在下降,【2】、自主访问数据：自主访问日均流量271，波动不大，主要来自直接访问及购物车，每天来自购物车的流量平均达35，说明加入购物车的量较大，是否形成下单需更一步分析,【3】、淘宝付费流量数据：日均付费流量235，主要来自直通车、钻展,【4】、淘宝客户端数据：无线端最大的流量来自淘宝客户端，日均流量达2906，主要来自免费流量（日均1159）、付费流量主要是直通车（日均479），自主访问（日均465）,【5】、其他：手机浏览器日均流量602，天猫客户端日均流量57，PC端站外日均流量57,,整合各渠道购买能力,活动流量下降,产品类型产品浏览量访客数成交买家成交件数成交金额收藏量,XXXXXX120600.010571.053.0158694.68243.0,8951.05055.017103.76106.0,7880.03563.0130071.2477.0,756.0368.03380.96,655.0259.04873.72,337.0188.0,XXXXXX215988.08623.063.0161.0108320.0293.0,6908.04515.037584.0190.0,4292.01629.067.036730.48,1096.0535.02872.16,880.0418.04492.0,778.0352.08780.36,XXXXXX314500.08379.037418.0296.0,14040.08074.037248.0293.0,168.0101.0170.0,110.070.0,57.0,XXXXXX49813.05257.061.0121.036557.32147.0,1117.0823.0798.0,1696.0807.03072.0,705.0427.01724.22,697.0398.03260.35,760.0379.01940.56,XXXXXX510118.04705.0329071.0121.0,2671.01313.0125310.51,2440.0916.078364.49,1162.0505.052996.0,615.0326.0,651.0320.0,XXXXXX610486.04412.037.0498833.0126.0,3419.01324.0137295.2747.0,3440.01254.0231563.64,970.0489.04658.7,849.0353.051692.0,617.0282.024391.0,XXXXXX73076.01716.012096.029.0,1083.0572.08704.68,956.0531.0,296.0180.0,284.0137.01791.32,170.0109.01120.0,XXXXXX83720.01583.027891.672.0,1708.0631.016642.57,697.0266.04546.95,189.0894.0,151.090.0,178.01124.39,XXXXXX92563.01501.0106.012461.0,1502.0740.035.072.011977.0,287.0201.0,215.0132.0448.0,174.0115.0,108.0,XXXXXX103797.01777.015.036.018374.41,2103.0836.05332.48,576.0307.02216.92,591.0265.028.07875.01,175.0119.0,108.0,94661.048524.0302.0708.01446.0,数据总结,【1】、金牛产品：,【2】、明星产品：,【3】、疯狗产品：,【4】、问题产品：,,各产品类型产品类型1,产品类型2,产品类型3,产品类型4,产品类型5,产品类型6,产品类型7
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  • 页数：3页
  • 时间：2019-11-29
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